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CONSULTING
& MANAGEMENT MARKETING INDUSTRY
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Event Marketing It's easy to sit back and count your money when times are good, but complacency is an evil villan when the market contracts. Event marketing is one of the most effective forms of advertising and marketing for any marina. Not only does it bring immediate cash flow, but it turns many $non-enthusiasts into pleasure seeking boaters. While immediate cash flow serves the need at hand, increasing the$ boating population in your market is something that is even more important in the long run - but much less thought about by most operators. The Grow Boating Initiative is well served by Event Marketing. We often smile at the television campaign that depicts non-boaters not wanting to smile, wave or make eye contact, while boaters are just the opposite, always smiling and waving at each other. We smile at this because you really have to be a boater to understand it. Event marketing is the easiest way to bring in crowds from all walks of life and to introduce them to the boating lifestyle. Once you've got them on your property - there's thousands of ways to captivate them and make it one of the best times they can remember. It doesn't matter "what" you do as much as it matters "how" you do it. Whether it's a crab feast, oyster shucking contest, speed boat races, fishing tournament, poker run or any other event - making sure it's flawlessly managed and maximizes spectator participation are the number one priorities. Next in line for importance, is getting your attendees on your mailing list and taking the time to thank them for attending, and priming them for your next event. |
Branding Put your best foot forward with innovative and attractive collateral materials from some of the country's award winning top designers and agencies. Nothing is more important than a customer's first impression of your facility and services. Many times that first impression comes from a postcard, brochure, magazine ad or web site. Our relationships with several design and advertising firms across the country have taken many years to nuture and build. As with every marina, every great designer has their own unique style and flair - matching the right designer with the right client is paramount to memorable and effective design. •
Logos & Identity Packages In addition to the solid relationships with agencies and designers - we have some of the best "production" relationships in the world. When you're ready to roll out a major print media campaign, there's no doubt at all that AMM's international printng vendors will be able to produce your requirements at a fraction of the cost of the vendors most businesses have available to them in the USA. |
