Turn-Around Consulting
Modern
marina operations are NOTHING like their early predecessors. A recreational
marina was much easier to manage. If you liked people, had good
boat handling skills and love of the water... you were in pretty
good shape for the job.
With
the dramatic changes in the marina industry over the past two decades
many operators and facilites have not kept pace with the times and
have fallen behind the curve.
Just
the sheer number of regulations that a recreational operator must
keep up with to stay in compliance can be a daunting task alone.
When you add the aspects of a service department, restaurant, dry
storage facility, guest rooms, boat rentals, fishing charters and
the Best Management Practices for each of these it is easy to see
why so many have been unable to meet the challenge without assistance.
There
are literally hundreds of factors that may have contributed to a
property's or operation's "underperforming" condition.
Whatever
the case, AMM will analyze the operation, human resources and local
market conditions; and will present you with a viable "turn-around"
recovery plan or exit strategy. Once the best course of action is
determined, AMM will execute and manage the strategy from start
to finish.
- Economic
& Market Analysis
- Operations
& Service Analysis
- Accounting
& Tax Planning
- Risk
Management
- Staffing
& Training
- Modernization
- Applied
Technologies
- Strategic
Planning
- Customer
Relationship Management
- Advertising
& Marketing
- Merchandising
Opportunities
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Change Management
Guiding,
nurturing, and shepherding human capital are the skills most needed
to ensure that organizational change is received and implemented
enthusiastically, rather than with distrust and fear. The degree
to which leaders are able to manage change, develop consensus, and
sustain commitment will determine the success (or failure) of any
management initiative or reform effort.
It
is often more desirable and much more effective to have new faces
implement change, especially for employees who have been with an
operation for some time. This is especially true where owners have
developed strong bonds or friendships within the organization.
Not
only do employees have a tendenancy to resist change, but so do
owners and operators who have become accustomed to doing things
in a particular fashion, for a particular reason or no reason at
all.
Change Agents
As
"Change Agents" AMM must be given the clout to make change.
We will bring the conviction and charisma to make things happen
and keep people engaged.
We
have the advantage of being able to understand - but not participate
in the organization's politics.
We
are able to "deconstruct" the entire organization and
put it back together again in innovative and original ways without
emotional burden.
We
can analyze objectively and provide a persuasive and compelling
defense of our analyses and objectives for change.
We
can speak all of the languages of the organization and we understand
the impact of change - whether it is by radical overhaul or incremental
and continous.
We can bring order out of chaos.
The
decision to consider Turn-Around Consulting and Change Management
can be one of the wisest moves a marina operator or owner can make.
AMM's Managed Recovery and Change Management provide owners with
a performance guarantee - effectively removing any doubt or risk
on the owners part that the plans and actions will be successful...
and money well spent.
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